Google Analytics tells you how visitors behave on your site. HubSpot tells you what happens after they convert. Used together through Neotask, they give your team a complete picture — from first page view to closed deal — without stitching spreadsheets or writing custom scripts. This combination is built for marketing and sales teams that want to answer one question: which website activity actually drives revenue?
Google Analytics captures the full lifecycle of a website session — traffic sources, landing pages, bounce rates, goal completions, and user behavior flows. It excels at answering how and where users engage with your digital properties.
HubSpot anchors the commercial side: contact records, deal pipelines, lifecycle stages, email sequences, and revenue tracking. It excels at answering who converted and what it was worth.
The gap between these two systems is where attribution breaks down. A visitor arrives from a paid search campaign, reads three blog posts, submits a form, and closes six weeks later — but without a bridge, your HubSpot deal has no memory of that journey.
Neotask acts as the connective layer between your Google Analytics events and HubSpot records. Once connected, you can:
Neotask handles the authentication, field mapping, and event routing so your team stays focused on decisions rather than data plumbing.
This integration is particularly valuable for B2B marketing teams running inbound programs, growth teams optimizing paid acquisition, and RevOps practitioners who own both the analytics stack and the CRM. If your sales cycle is longer than two weeks and your marketing runs multiple channels, the combined view of website behavior and CRM progression is not optional — it is the foundation of accurate forecasting.
No. Neotask uses OAuth for Google Analytics and HubSpot's official API for CRM access. The setup wizard walks you through field mapping and event configuration without touching any code. Most teams are fully connected within 15 minutes.
Yes. Neotask captures UTM parameters and session source data at the point of form conversion and writes them into HubSpot contact and deal properties. This lets you filter your HubSpot deal board by campaign, medium, or source and calculate true cost-per-acquisition for each channel.
Neotask connects with all HubSpot tiers, including the free CRM. Core contact enrichment and UTM syncing work on every plan. Workflow triggers that use HubSpot Workflows require HubSpot Starter or above, since that feature is gated by HubSpot's own plan restrictions.
Stop choosing between what Analytics knows and what HubSpot knows. Neotask connects them in minutes — no developers, no custom integrations, no data loss.
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